The Second Most Important Thing About Designing a Postcard

I am constantly asked that if I had to give just one piece of advice in designing a postcard what would it be? I always answer: KEEP IT SIMPLE! Good designers are like a sculptor who know that they are not done until there is nothing left to take away. The same applies in postcard design, I even wrote an article called "Picture Perfect Postcard" that addresses the fact that less is more. But I always add that while keeping it simple with a clear message is the most important thing, there is a second piece of advice that I give designers.

When you go to your mailbox to check the mail, you and hundreds of millions of other Americans all do the same thing; you look to see who sent the letter (hoping it is not a Bill!) and check to see who the letter is addressed to. You can't help it, it is instinctual. And it always amazes me that graphic designers do not take advantage of this part of human nature.

When you have distilled down your message and/or call to action to a clear and concise phrase of 3 or 4 words, put that message in a place that people are going to look. If you were advertising on a billboard you wouldn't put your key message in small lettering at the bottom of the sign. In the same way, don't hide the core message of what you want your potential customers to see on the front (the non-address side of the card) of the postcard. Instead, in a large BOLD font put your message as close to the address area that you can. Perhaps put it on an offset angle. Take advantage of the fact that people will automatically look there to see who the letter was addressed to - so give them something else to look at. Designers think that the most important side of the card is the front, when in actuality it is the address side of the card that gets the most attention from the addressee.

Help your customers to see what you paid for them to see. Work with them to get noticed.

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Brand Ambassador 10

Brand Ambassador and Branding. 6 More Useful Tips

Branding information isn't always reliable when you search on the web, as too many people are trying to sell you something instead of actual providing useful resources you can use.

Below are 6 tips about branding and brand ambassador that I hope you find helpful.

We've spent ages looking for the most accurate branding information to give you, and this is what we've got...

Tip #1

The word "logo" means a name, symbol, or trademark designed for easy recognition. To better understand the place of the logo in organizational branding we should glimpse over history.

Tip #2

Branding is a demanding and complex process that requires disciplined attention over an extended period of time. Undoubtedly, the logo is a strategically important part of the branding program. The company logo is the most visible and recognizable element of the corporate brand identity. A logo is a primary symbol that identifies organizations throughout the world. The logo is considered the corporate equivalent of a unique signature belonging to one individual. It establishes an initial, prominent corporate presence on every communication piece. It is very important that a company logo creates a greater visual impact and ensures audience recognition.

Tip #3

Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand.

Tip #4

Naming a brand is not an easy task. The name should be easy to spell, easy to recall and should carry a lot of meaning or should be neutral. Wrong names may tarnish the image of the associated product. It should always be borne in mind that "First impression is the last impression". If the consumers don't like the product at the first instant it is sure to fail. Success of a brand depends on its quality, consumer satisfaction, good advertisement and its availability. If a product has created a good brand image and it is always in shortage then people start dissociating with the product and shift to another product or brand. There fore it is very important for companies to meet demands of consumers and come up to their expectation. A good advertisement also helps in capturing a big market share

Tip #5

Corporate branding starts with the logo. A recognizable look to a logo is the key to the success of a company's identity. A company logo should be deceptively simple and carry the company's vision along with it. A logo can mean all the things we want it to mean. A logo has to be created after meticulous research and input from many groups. The resultant logo should send the right message to the public.

Tip #6

Brand identity is the most valuable asset an organization or company can possess. A good company logo becomes the "face of the organization". Accurate implementation of the logo, one of the most important brand identity elements, will not only build equity in the brand but also strengthen and unify the messages in business circle. A simple but properly implemented graphic look can distinguish you from your competitors and make your company identifiable in the markets, the media and the financial community.


I hope that you've found these 6 tips useful as it's not always easy to find good, quality, information on brand ambassador.

We searched high and low, but I'm sure you'll agree that the effort to find out more about branding is always worth it!